Tuesday, August 25, 2020
TV Violence free essay sample
A glance at the complexities associated with TV viciousness and how it impacts childrens lives. This writing survey is about TV brutality and the impacts on youth. The creator endeavors to look at whether TV utilization cause kids to mirror conduct. The creator incorporates an assessment of how parent contribution connects. This examination incorporates measurements as verification factors. From the paper: TV is a piece of life. Basically every family unit has a TV and numerous homes have a few (Ledingham, 1993). Obviously, TV assumes a colossal job in the lives of numerous American families and the greatness of its impact on individuals is extensive moreover. This is particularly evident where kids are included. As indicated by Liebert Sprafkin (1988), TV seeing time ascends from about 2.5 hours out of each day at five years old to around 4 hours every day at 12 years old. Ledingham proceeds to state that TV is utilized often by guardians as a sitter or interruption gadget (1993). We will compose a custom article test on Television Violence or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page
Saturday, August 22, 2020
World War Two and the Decline of Europe essays
World War Two and the Decline of Europe papers Europe will never resemble America. Europe is a result of history. America is a result of theory. Margaret Thatcher (1925 - ) In the year nineteen hundred, the focal point of politically influential nation inarguably lived in Europe. Truth be told, for a long time, numerous European nations were the heads of huge domains, spreading over the globe (and procuring her spoils)for, albeit spread to unimaginable lengths, European countries held firm control of their pioneer domains (and the riches they gained through them), and delighted in an impact over most of the total populace. World War II changed the entirety of that, and would go on to sway the eventual fate of the Western world. What took the countries of Europe hundreds of years to gain through war, victory, and settlement, demonstrated to topple exponentially quicker than its ascent, also, the end of the Second World War proclaimed the finish of, not just the period of realms, however of the time of European matchless quality on the planet. In actuality, before the finish of 1990, only forty after five years, Europe would be essentially unrecognizable from its previous self. Genuinely, the Second World War staggeringly affected the framework of incalculable urban communities. From bombarded out structures, to mined fields, to demolished extensions, streets and imperative frameworks, Europe needed to Socially, the cost of untold human enduring burdened a whole age with its painfor, in contrast to the huge number of American war dead, most of those slaughtered in Europe were civilianmillions of men, ladies, and childrenlost to the detestations of the holocaust, awful bombarding Monetarily, the effect of the War on Europe was enormous. Before the War, Europe was perhaps the most extravagant mainland on the earth. Toward the back ... <!
Thursday, August 6, 2020
Recap SHASS Lightning Talks @ CPW
Recap SHASS Lightning Talks @ CPW Are you interested in any of: making governments work better? how to design human interactions with technical systems? the electoral consequences of international trade? universal grammar? Last April, at our Campus Preview Weekend (CPW), MIT hosted the inaugural Taste of SHASS Lightning Talks for our admitted students and parents. Nine faculty members gave five minute talks about their core research project(s), and then met new admits at a reception to discuss classes and undergraduate research opportunities. The goal of the event was to help survey the kind of work done at MITs School of Humanities, Arts, and Social Sciences, or SHASS, to people deciding whether they wanted to come to MIT. Here at MIT, we typically dont have to advertise our programs in science, engineering, business, or architecture. People associate MIT with these fields, and these fields with MIT; our co-identification with STEM is a core strength of the institutional brand and our role in the popular imaginary. But, as a graduate of MITs School of Humanities, Arts, and Social Science (scientiæ magister in Comparative Media Studies, class of 2013, whaddup), Im always excited (maybe a bit too excited) to talk about the Institutes considerable strengths in the social sciences and humanistic inquiries. SHASS courses are part of the core curriculum required of all MIT students, but at their best, theyre more than a requirement: they help fundamentally shape the way our students see the world, and, as such, the kinds of problems (and solutions!) they are able to identify. I helped plan and execute the Lightning Talks, but it was very much a collaborative effort. The faculty took invaluable time out of their busy days, and the idea/model of the talks I stole from DUSP, which conducts its own talks once or twice a year to let faculty and grad students pitch their current projects to their colleagues. So, what kinds of things to (some) SHASS faculty study and teach about here at MIT? Here are the professors who spoke at this years SHASS lightning talks, along with short summaries of what they talked about: Escape from Zombie Capitalism by Ian Condry, Professor of Japanese Culture and Media Studies; Organizer, Dissolve Inequality Where will new jobs come from? Anthropology can help identify new, people-centered approaches to transforming our economy and society. Ethnography gives the people a voice in reducing inequality. A Very Brief History of the Modern Future (in One Calculation) by William Deringer, Assistant Professor of Science, Technology, and Society STS research ties together the humanities and social sciences with the rest of MIT. Iâll discuss the history of how one calculationâ" ânet present valueââ"has come to guide modern thinking about the future. The City of Rome by Will Broadhead, Associate Professor of History; MacVicar Faculty Fellow The ancient city of Rome rewards scholars with a wealth of material, from dazzling and curious architectural wonders to demographic models that change how we write the history of Roman imperialism. Universal Grammar by Norvin Richards, Professor of Linguistics What does modern linguistics mean by âUniversal Grammar?â Iâll share recent linguistics research that helps us understand this aspect of the human mind. Importing Political Polarization: The Electoral Consequences of Rising Trade Exposure by David Autor, Professor of Economics; Vice Chair, Department of Economics Has rising trade integration between the U.S. and China contributed to the increasing polarization of U.S. politics? Letâs look at the data for answers. Designing Interactions by Federico Casalegno, Associate Professor of the Practice; Director, Design Lab, Mobile Experience Lab Can emerging technologies reinvent and create connections between people, information, and places? Making Governments Work Better by Lily Tsai, Associate Professor of Political Science MIT GOV/LAB researches which programs and technologies help make governments more responsive and citizens more engaged. The Exit Zero Project: Community Storytelling by Christine Walley, Associate Professor of Anthropology; Director of Graduate Studies, HASTS MIT anthropologists conduct fieldwork around the world, from Mongolia to Belize to France. My own research explores the human impact of job loss in a former U.S. steel mill town. To be and not to be: working with Shakespeare now by Diana Henderson, Professor of Literature; MacVicar Faculty Fellow Why is a 400-year-old Englishman still the most frequently produced playwright worldwide? To give an example, Iâll discuss my own work with a performance of âThe Merchant of Venice.â Unfortunately, we didnt videotape the talks this year, so I cant blog those. But we did hire Kelvy Bird, a local artist who works with organizations to help illuminate complex processes, to live-illustrate these talks. Kelvy set up a few whiteboards in the corner of the room and drew while the speakers talked. After the talks were all over, heres what she sent me. That is my lightning overview of the lightning talks. In conclusion: SHASS is awesome and you should come to MIT and study (in) it!
Saturday, May 23, 2020
Use of Qualitative and Quantitative Research in New...
There are many ways for the product manager (PM) to gather information on their way to creating a successful business plan to present to upper management to justify the funds and support for new product initiatives, projects and activities. The research methodologies of quantitative, qualitative and experimental research are important processes to assess, identify and refine the many variables which help define the path to decision-making for new product development, product lines and product portfolios. Primary research can be conducted by me or a company I hire to gather data and information for a specific project via interviews, focus groups and experimentation. This quality of information is more regulated with a specific purpose inâ⬠¦show more contentâ⬠¦Topics are raised with questions involving an interchange of information between participants. Focus groups are one way of obtain important information from customers about new products in the early phase of new product development to ensure inclusion optimal features (for benefits.) The results of the focus groups can assist with a decision whether or not to add a new product to a companyââ¬â¢s existing offerings. Companies are able to test new products with potential new test markets through focus groups before introduction to the mass market, providing companies with critical information about acceptance in the marketplace. In the documentary, ââ¬Å"The Pizza Turnaround,â⬠(http://pizzaturnaround.com/), Dominoââ¬â¢s Pizza changed the recipe of their pizza ââ¬Å"from the crust upâ⬠after conducting focus groups interviews with their customers. The feedback was consistent that the pizza was ââ¬Å"like cardboardâ⬠. Dominoââ¬â¢s listened to their consumers and took their comments to heart to diligently create a new pizza recipe with a new crust, new sauce and new cheese ââ¬â a complete pizza makeover which garnered Dominoââ¬â¢s a new position in the customersââ¬â¢ minds and palates. The following is a list of the benefits of qualitative research: â⬠¢ Learn about how customersââ¬â¢ perceptions about a product category â⬠¢ Differentiate between various groups of customers on perceptions for products â⬠¢ Understand what connects people to each other in category decision forShow MoreRelatedResearch Techniques For The Creative Media1744 Words à |à 7 PagesResearch Techniques for the Creative Media Industries Qualitative and Quantitative: There are two types of research: qualitative and quantitative. Qualitative research is exploratory research ââ¬â such as looking at and analysing peopleââ¬â¢s behaviours, values and opinions or aspirations. Types of qualitative research that are available are customer feedback, videos or interviews and open answer questions. Qualitative research is more in detail than quantitative would be as qualitative explores what peopleRead MoreCoca Cola1499 Words à |à 6 PagesCoca-Cola Market research Link to case study here Overview: a case study of the Coca-Cola portfolio of products and an examination of new product development. Learning objectives: âž ¢ to identify the existing portfolio of products owned by Coca-Cola âž ¢ to understand the type of market research undertaken by Coca-Cola âž ¢ to understand the Ansoff matrix in relation to Coca-Cola âž ¢ to examine new product development at Coca-Cola. Introduction (9 minutes) Introduce the lesson:Read MoreResearch Methodology For Academic Journal Articles1268 Words à |à 6 PagesMoreover, the types of research questions and its understanding can be significant in determining the research methodology. Abstract The primary goal of this study is to systematize the knowledge in the area of different research methodological approaches applied in academic journal articles, assess their usefulness and present the results of the analysis. Key words: qualitative research, quantitative research, mixed method research Introduction Defining a case study method indicates the problemRead MoreQualitative Study Design1712 Words à |à 7 PagesDesign of the Study Rationale for a Qualitative Study The purpose of this study is to explain how educational technology companies develop their products or services to promote use and adoption by school decision-makers and teachers, as new products and services enter K-12 ecosystems. As explored in the review of literature section, the K-12 ecosystem is a complex system with businesses that provide a host of services and products to capitalize on private and public investments to increase technologyRead MoreA Exploratory And Formal Studies Essay884 Words à |à 4 Pagesstructure and its objective is to discover upcoming research tasks. When formal studies start the exploratory studies come to an end. Testing the hypothesis and answering the research questions are the goals of formal studies B. Experimental and ex post factor research Experimental research designs: While doing an experiment the researcher tries to control and deploy the variables in the reading. Ex post factor research designs: In this type of research researchers cannot control the variables in orderRead MoreComparing and Contrasting NCUs Concept Paper Requirements for Qualitative and or Quantitative Papers1409 Words à |à 6 Pagesof the dissertation process is to inquire and solve a hypothesis using some form of research method. This paper compares and contrasts NCUââ¬â¢s concept paper requirements for qualitative and or quantitative papers. Northcentral Expectation Both qualitative and quantitative concept designs share design elements. Sampson (2012) states that a good or enriched qualitative and or quantitative concept paper is a product of forethought. Northcentral University (NCU) provides its Doctoral students with writingRead MoreHow can Greggs improve the validity of the information gathered from Market Research?1349 Words à |à 6 PagesHow can Greggs improve the validity of the information gathered from Market Research In order to answer this task, I will suggest methods of how Greggs can improve the validity of the information gathered from primary and secondary research. First I will briefly explain the different types of information that Greggs could gather for market research. Primary Research Primary data is when you collect and gather the data first hand in the form of a questionnaire, survey, telephone or interview.Read MoreUnit 3 Introduction To Marketing P3 M2 D21716 Words à |à 7 Pagesï » ¿P3-Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans In this section of the unit the investigation of the marketing research used by Kelloggââ¬â¢s will be shown through thorough research and evaluation also how it links in to the development of Kelloggââ¬â¢s marketing plans. The Purpose of Market Research Marketing research is what informs businessââ¬â¢s make decisions by helping it to understand the changing dynamics of its market. This involvesRead MoreResearch Philosophy And Approaches On Research1251 Words à |à 6 PagesResearch philosophy and approaches Defining a case study method indicates the problem and entails finding a solution to solve it. However, to answer the research questions it is vital to demonstrate deep consideration of the elements related to particular research design, and to show the ability to reflect upon research philosophy and approach to theory (Easterby-Smith et al., 2012; Eisendhardt, 1989). In business and management research a regular investigation not only leads to solving businessRead MoreDonatos Pizza Case Study1272 Words à |à 6 Pagesdetail the method for formulating the research question discussed in Chapter 5. Evaluate fully the wassup meetings as an exploratory methodology to help define the research question. On our course website I posted a video clip of a Donatos commercial. Indicate the unique selling proposition communicated in the commercial and briefly mention your opinion regarding the effectiveness of the commercial. 100 word minimum Donato s Pizza uses the exploratory research to implement the stages of necessary
Monday, May 11, 2020
People Skills versus Formal Education in Good Country...
People Skills versus Formal Education in Good Country People by Flannery OConnor Never let your schooling get in the way of your education -Mark Twain Good Country People, by Flannery Oââ¬â¢Connor, presents us with a look into the monotonous lives of three women living together on a rural farm. All three women are set in their old-fashioned ways, having experienced very little of life, out on the farm. A bible salesman named Manley Pointer, appearing like nothing more than simple, good country people(1), pays them a visit one day. It turns out that this simple countryboy is actually a brilliant con artist who scams the pretentious daughter, Hulga (also known as Joy) into removing her wooden leg, which he proceeds toâ⬠¦show more contentâ⬠¦Hulga has very little interaction with anyone at all, besides her mother and their tenant Mrs. Freeman. Hulga failed to see the idea shown in the above Mark Twain quote. Hulga, throughout her life has been starved for affection and loving attention. Pointer is able to get her to succumb to his wishes so easily because she is amazed that someone sincerely wants to be with her, or so it seems. Ever since she was ten, she has had her wooden stump leg, and her heart problem to live with. More recently, Hulgaââ¬â¢s weight problem is another obstacle that adds to her isolation. Combined with her condescending attitude, these encumbrances have succeeded to separate her from mainstream society. Pointer realizes this and is able to use it to his advantage; he knows all the right things to say to her. In the hayloft, Hulga hears fond admiration for what is quite possibly one of the first times in her life. As a result, the customarily very independent, strong-willed Hulga is completely under the control of an uneducated man half her age. Itââ¬â¢s what makes you different. You ainââ¬â¢t like anybody elseâ⬠¦.She decided that for the first t ime in her life, she was face to face with real innocence. This boy, with an instinct that came beyond wisdom, had touched the truth about her(404). Pointer is one of the few people in her life who was able to see the real Hulga; he saw through the cold faà §ade. Thanks to Mr. Pointer, Hulga
Wednesday, May 6, 2020
Rfid Tags Free Essays
RFID TAGS Introduction Over time, the ways products have been tracked through the supply chain have changed just as technology is constantly progressing. Yet, there are still constraints to improve the methods of tracking and shipping due to the lack of technology in these fields. Bar codes have helped but still need human interference. We will write a custom essay sample on Rfid Tags or any similar topic only for you Order Now Many companies are starting to turn to radio frequency identification tags. RFID tags can help companies with tracking and shipment of any product and reduce time to improve customer satisfaction. Wolff, 2001) Companies such as IBM who are producing the tags have started to think of ideas to revolutionize this plan. The RFID tags can help track products as they enter and leave warehouses, and can speed up the shipping process. They can be put into different products and even use them in such ways as at the grocery store instead of having cashiers and cash registers. (Wolff, 2001) The superstore, JC Penney, is interested in taking advancements with the RFID tags. These tags are programmable and cannot get damaged like barcodes can. In the 21st century, we are constantly moving forward with such innovations. The RFID tags are currently in use by some companies already, and being modified by others for their particular needs. These tags could open doors for many new inventions and help us progress into a faster-moving and progressing world. Background Radio frequency identification has been said to go as far back as World War II. Countries were using it for tracking planes and other means of transportation by radar. The major super powers of World War II such as America, Japan, and Germany, all had been using this technology. Germany was the first to discover that the sound wave would change depending on how their pilots came back to base. This helped them determine whether enemies or their own pilots were coming into their territory. (Roberti) From this, scientists kept progressing with different types of radiofrequency tags to identify sole objects. From the advancement in this form of technology, anti-theft tags were created, which sends a signal when it is not paid for and someone tries to leave the store with this item. The US government has also been working with RFID tags with tracking nuclear supplies, along with rucks to help while delivering different things. (Roberti) The tags are being used today in major companies such as Wal-Mart, to track products throughout the supply chain. EZPASS is probably the best example of usage of the RFID tags. Mobil Exxon currently uses RFID tags with their ââ¬Å"speed pass. â⬠This speed pass allows customers to buy petrol without using any method of curre ncy. The RFID transponder takes the identification number of the customer and then charges the amount to an existing credit card. Roberti) The RFID are in use majorly today and are going to keep advancing through time. Potential Benefits The expansion of the radiofrequency in and of itself is a huge accomplishment for society, and all around the world. These tags can help with tracking products, quicker payments, decrease waiting for customers, healthcare, medicine, and so much more. EZPASS uses these tags already and decreases travel time because they have ââ¬Å"EZPASS onlyâ⬠lanes when paying tolls. The RFID tags can be smaller than someoneââ¬â¢s fingernail but can still be tracker anywhere. Hopefully over time, these tags will take the place of all barcodes and will not need human interference. Grocery stores can use these tags in their products to just bill you through the scanner as you leave the store, which IBM suggests. You can see a commercial of this in an IBM commercial for their RFID tags and what they can bring. That would just be the beginning, since now they are suggesting injecting patients with RFID during their surgical implants to detect healing processes. Innovapaedicsââ¬â¢ long-term (approximately five-year) goal is to offer a ââ¬ËSmart Implantââ¬â¢ solution that would include RFID tags and sensors permanently attached to implants. After an item is implanted into a patient, its RFID sensors would detect pressure and temperature changes, among other events, in order to track a patientââ¬â¢s healing process, as well as the deviceââ¬â¢s condition, and transmit that information to a reader. â⬠(Swedberg, 2003) Legal and Ethical Issues/S ecurity Concerns Many of the problems with the RFID tags is the privacy issues and concerns that may come into play. These tags could be used to benefit everyone but could also be used to harm. If they are going to be used in more and more products and maybe even into people for health-related purposes, this raises concerns for governments across the globe, as well as their citizens. Such worries could be the fear of data being intercepted from a third party, or the rights of a person being violated by accessing private information. (Legal issues) The tags could be used to spread viruses, breaching confidential data, or to gain unfair advantages in business to get a lead on the competition. Legal issues) Tags could also be used to track people with the tagged items, which could lead them to credit accounts and help with fraud. (Legal issues) Also, the tags could help lead to corruption and destruction of one whole RFID network if it gains access to one tag and breaks in. If these RFID tags are injected into people for surgical purposes or for other things in the future, can they get viruses do to t he computer chip? These are all issues that need to be resolved or find consequences for such things. Social Problems Many of the problems with the RFID tags all relate back to privacy. These tags can be tracked at great distances, while sometime the user of the product has no knowledge of the tag being there. These chips can be in phones, as well as other electrical items. With the knowledge of these tags, people can stalk other people if they gain access to the RFID network for that item and tag number on the item being utilized by someone else. As stated here, ââ¬Å"The concern increases as information related to a variety of objects becomes linkable to the identity of their users thus adding data of a personal nature to the data that is being stored and exchanged. In addition, if such data is used to create profiles their useà may limit the freedom of choice of users and lead to opaque decision making about individuals. â⬠(Royer) This shows that there is a way to access personal information which could create major problems with identity theft and other things alike. These tags, when implanted into a humanââ¬â¢s body, could have a defect or change a personââ¬â¢s nervous system, or chemical balance. This could lead to different perception, different thought process, or could seriously injure a human or cause them to do something irrational which they wouldnââ¬â¢t normally do. Conclusion The radiofrequency identification tags can be used to benefit the way the world works through the supply chain, and much more. This could literally change the way we live day to day life if we allow it. The tags are already being used by EZPASS and at Mobil Exxon stations. If funded right, these could be used for products in our grocery stores so shoppers donââ¬â¢t have to wait on line to pay for groceries. These types of chips and tags are already being used for cows and pets when they go astray, so their owners can find them with a form of a transponder. There are also problems with these tags that someone could put a virus in place and manage to destroy the network and hack into peopleââ¬â¢s personal information. This could also be utilized for terrorism with different countries such as in the past with the transportation of the nuclear materials. A lot of work needs to be done but with the right resources and workers to put this into action, they can use the tags to help the world become a more convenient place. References Legal issues ; concerns- rfid. (n. d. ). Retrieved from http://ukrfid. innoware. o. uk/rfid_legal_issues_;_concerns I chose this source because it spoke of all the different legal issues and concerns of the RFID tags. It explained the different ways which I was unaware of that helped me further understand the severity of the things that could go wrong with the RFID tags. Pierce, A. (2004). Radio frequency identification tags. Tech Directions,à 63(6), 11-11+. Retrieved from http://search. proquest. com/docvie w/218522558? accountid=14541 I picked this source because it gave more information on the radio frequency identification tags. It helped show me the different benefits of the RFID tags and what they can be used for. Roberti, M. (n. d. ). The history of rfid technology. Retrieved from http://www. rfidjournal. com/article/view/1338 I chose this source because it told me all about the history of radar and how it progressed to become what we have today and all the different inventions along the way. It showed how the radar started around World War II and how it came to where we are. Royer, D. (n. d. ). D7. 7: Rfid, profiling, and ami. Retrieved from http://www. fidis. net/resources/deliverables/profiling/d770/doc/24/ This source gave the information of how the RFID tags can have different negative effects and what they could be. It gave many examples of the different types of problems there can be. Swedberg, C. (2003, February 5). Retrieved from http://www. rfidjournal. com/article/view/10391 Wolff, J. A. (2001). Rfid tags ââ¬â an intelligent bar code replacement. Retrieved from ftp://ftp. software. ibm. com/software/pervasive/info/tech/gsoee200. pdf How to cite Rfid Tags, Papers
Friday, May 1, 2020
Market Orientation and Business Performance â⬠MyAssignmenthelp.com
Question: Discuss about the Market Orientation and Business Performance. Answer: Introduction: Franchising is the business format where a company allows another firm to sell and market its products within a specified geographical area. The first party is called franchisor while the second party is called franchisee. The relationship between franchisor and franchisee is governed by written contracts between them which specify the terms and conditions of it. The business model is very successful because it encourages new business firms to sell and market branded products of other firms and earn high profit. This model has emerged as a successful foreign expansion strategy and is followed in a number of industries like fast food by international companies like KFC. The model no doubt is the theme of several literary articles and internal magazines. Franchising is based on contract between the franchisor and the franchisee. The contract mentions important conditions like sharing of profit, franchising fees and provision of training to the franchisees staffs, if any (Buchan et al., 2015). Thus it creates a transparent framework which enforces the two parties carry out dynamic business operations which ensures capital maximization for both. Perigot Pnard (2013) in their work state that internet has allowed the franchisors locate franchisees in the foreign markets more easily. This enriches the literature of the internal magazine and adds new matter to it. The franchisors and the franchisee can communicate more easily over the internal platform through video conference and hold meetings to handle urgent situations. This allows the international fast food brands like KFC to manage and collaborate with their franchisees on a larger scale and ensure deeper market penetration even in the foreign markets. KFC follows business model fra nchises and allows the franchisee to market the products and the trademark. Lam et al., (2014) while discussing the advantages of the model in his work stated that franchising results in the flow of foreign goods and capital in the host countries. The franchisee is able to market the products of KFC and earn high profits. KFC is able to market its high quality products like chicken snacker and burger through the franchisee. KFC follow a very intelligent strategy to ensure that it is able to serve a huge customer base and earn profit high profit simultaneously. Stahel and Clift (2016) in their work add that franchising helps the saturated economies to gain foreign resources which help to accelerate economic development. The work of Lee (2016) further strengthens the literature of Lam et al through his work. KFC uses scientific process of preparing tasty food products which creates customer satisfaction. The fast food chains like KFC promote their products through existing menu, gift coupons, KFC Tshirts and large display outside the outlet. Thus franchisee mo del accommodates a strong marketing model which allows the franchisor and the franchisee to earn huge profit. van Tongeren and Stolwijk, (2013) says that KFC markets its products and receives orders online and hence helps the ecommerce companies to earn revenue. It appears it is one way scope to earn profit given to the ecommerce companies by KFC. However, it is two way relationships between KFC and ecommerce companies where both profit. Eriksson Tenflt (2015) state that ecommerce provides a sales platform which allows franchisors like KFC to sell their products globally to earn huge profits. Ecommerce companies like Amazon provides the companies like KFC a platform to promote their products and enhance their brand image. Thus, the ecommerce companies and the producing companies help each other to earn huge profits. Franchising as a business model has great significance because it creates value for the stakeholders and maximizes capital of the shareholders. The fact draws strength from the work of Maak, Boreck Pless (2014). They state in their work that franchising model ensures operation in responsible ways to meet the demands of all the stakeholders like government, customers, employees and shareholders. KFC manages its franchisees after its own international business model which ensures that they provide customers with world class food items and services befitting the fame of KFC. The franchisor maintains a high quality core product like great taste, highly quality chicken and spices and so on. The KFC products applie optional pricing and mixed bundling pricing. The products of KFC are affordable to customers and they come in combinations which increases the customers value of money. The staffs at KFC outlets are well trained and attend to customers in professional ways. Thus franchisee mode l has helped KFC to make and sustain a great trade mark and brand name. Zhang, Lawrence Anderson (2015) state in their literary work that franchising model involves and benefit three primary stakeholders, the franchisor, the franchisee and the customers. The franchising model creates employment opportunities and generates revenue which help the government and the investors respectively. KFC partners with franchisees all over the world which generates revenue for both making it one of the most sought after international franchisors in the world (Kacker et al., 2016). Rhou, Singal and Koh (2016) state that today franchisor model followed by KFC has transcended the profit earning motive and are actively promoting social development. KFC necessitates its franchisees to take part in social initiatives which promotes strengthening of their brand image. The international fast food chain is already working with the United Nations and helping it to combat hunger and poverty. It is working with several governments supporting their initiatives to bring about socia l development. KFC provides the same meal quality that comes with a diverse menu, focusing on the chicken rather instead of the hamburgers. KFC have been broadening their menu assortment over a certain period of time, adjusting its menu to the local tastes. KFCs scale of production has been associated with cost savings procedures for a standardized menu; the idea being the larger the scale of production, the lower the cost allocated for per menu. Successful chains of franchisee generally begin with the proper business model, proceeding with accretion of the exact scale and scope within the proper locations, until they have reaching the optimum saturation level of the market. The franchising model of operation has allowed KFC to spread its business all over the world. The company is a public company which can generate huge capital from the market using its brand value as a security to the investors(kfc.com, 2017). The company is able to hold its high brand value owing to the high revenue it earns from the chain of franchisees it has all over the world. It is no doubt that the company is looking forward to increase its franchisee chain which has a great future (yum.com, 2017). The franchisees provide the important information about the changing customer tastes and preference to the franchisor. The franchisor can introduce the product lines according to the tastes of the markets in question to satisfy the customers better. For example, KFC provides burgers wraps, chicken, all in the box, buckets, salads sauces, side dishes, desserts and kids items as menu in Germany. The same fast food chain offers make your own bucket (MYOB), chicken, burgers, rice bowlz, snacks and beverages. The different food items actually cater to the needs of the markets like India is consumed both as a part of staple diet and fast food dishes. These product differentiation strategies combined with the great product and marketing maximizes customer satisfaction. The combination of items offered by KFC through its franchisees at affordable prices increase the value to customers money. It is no doubt that fast food chains like KFC enjoys a huge customer loyalty in the market. The fast food chain offers total product which maximizes customer satisfaction. The customers can distinguish the distinct taste and quality of KFC from its competitors. Thus, franchising model helps the multinational fast food chains like KFC to sell their total products in the whole world and earn high profit. This market strategies of KFC has led to the success of the franchisee model of the fast food chain internationally. Franchising is a very successful business model and foreign expansion strategy. The essence of this model is not restricted to mutual profit anymore. The model is capable of maximization the value of the key stakeholders which has led to its success and adoption by the international companies like KFC. It offers high quality products, thus benefitting the customers. The franchisee model helps the international fast food chain to market its product all over the world. The products are of high quality and follow the high brand value of KFC. KFC promotes its products through its franchisees and advertises its value enhancing products. The marketing strategy of KFC through its franchisee chain has led to generating high profit for both the parties. Conclusion: The strong marketing strategy and the alignment of products with it results in high customer satisfaction. The company no doubt has a huge consumer base worldwide to love to consume KFC products. Restaurants have been successfully expanding in the global basis along with locally with the use of the franchisee model. For instance, KFC, Taco Bell and McDonalds having been making the best use of this franchise model. In this franchise business sculpt, the franchisor and the franchisee have been entering into the contractual conformity in selling the branded products of the franchisor. It is the franchisee who takes the lumber of improving the restaurant, overseeing the regular operations along with managing of the cost for administering the restaurant. Due to the elimination of the operational cost, the margins are generally elevated for the franchisor. The benefits for making use of this model is to take in the opportunity in expanding faster as the franchisee offers the capital in mak ing the restaurant equipped for the purpose of the operations. The franchisor generally faces lower amount of risk if the store is being underperforming. KFC would be having more time in focusing on the product and operational research and spending of less amount of time on the purpose of execution. As the restaurant is being owned by the franchisee who is generally the highest motivated part in making the restaurant a success, it eradicates the issue of agency. The franchise is as good as the boss of the restaurant, whose capital is generally being employed in the restaurant. The only downside of this model that KFC might find is the company having less power over the work procedure of the management. References: 2016 Yum! Brands Annual Report. (2017). Yum.com. Retrieved 10 May 2017, from https://www.yum.com/annualreport/ Buchan, J., Frazer, L., Zhen Qu, C., Nicholls, R. (2015). Franchisor Insolvency in Australia: Profiles, Factors, and Impacts.Journal of Marketing Channels,22(4), 311-332. Eriksson, C., Tenflt, M. (2015). The Evolving Role of E-commerce in Retail-Effects on Brand and Customer Relationships. Kacker, M., Dant, R. P., Emerson, J., Coughlan, A. T. (2016). How Firm Strategies Impact Size of Partner?Based Retail Networks: Evidence From Franchising.Journal of Small Business Management,54(2), 506-531. Kentucky Fried Chicken. (2017). kfc.com. Retrieved 10 May 2017, from https://www.kfc.com/ Lam, S. P. L., Martnez, J. L. C., Zanoguera, L. M. B., Carrillo, S., Valenzuela, A. C. B. (2014). Measuring Organizational Environment and Its Relationship with Leadership in a Fast Food Franchise in Tijuana, Baja California, Mexico. Lee, M. C. (2016). Knowledge management and innovation management: best practices in knowledge sharing and knowledge value chain.International Journal of Innovation and Learning,19(2), 206-226. Lee, Y. K., Kim, S. H., Seo, M. K., Hight, S. K. (2015). Market orientation and business performance: Evidence from franchising industry.International Journal of Hospitality Management,44, 28-37. Maak, T., Boreck, M., Pless, N. M. (2014). Developing Global Leaders Who Make a Difference.Developing the Next Generation of Responsible Leaders: Empirical Insights and Recommendations for Organizations, 115. Perrigot, R., Pnard, T. (2013). Determinants of e-commerce strategy in franchising: a resource-based view.International Journal of Electronic Commerce,17(3), 109-130. Rhou, Y., Singal, M., Koh, Y. (2016). CSR and financial performance: The role of CSR awareness in the restaurant industry.International Journal of Hospitality Management,57, 30-39. Stahel, W. R., Clift, R. (2016). Stocks and Flows in the Performance Economy. InTaking Stock of Industrial Ecology(pp. 137-158). Springer International Publishing. van Tongeren, M., Stolwijk, A. M. (2013). Multi-channeling and the use of Social Media by companies of the Service and Product typology. Zhang, J. J., Lawrence, B., Anderson, C. K. (2015). An agency perspective on service triads: Linking operational and financial performance.Journal of Operations Management,35, 56-66. Market Orientation and Business Performance ââ¬â MyAssignmenthelp.com Question: Discuss about the Market Orientation and Business Performance. Answer: Introduction QuiznosSub Sandwich Restaurants arefamous for their Toasted Sandwiches and other build-your-own subs as well as soups and salads. Their headquarters is in Denver, Colorado established since 1981. They filed for bankruptcy back in 2014 as they were running out of business meanwhile Subway and Potbelly were making their way to the top. Quiznos had around 5000 stores in the United States back in the early 2000s and they were at their peak but then later on, around 2000 of their outlets were closed dues to recession and competition. This report shall discuss the marketing strategies of Quiznos and their flaws (Davenport et al. 2014). Coming back from its bankruptcy, Quiznos started making some changes in their advertising strategies. They started splitting their budgets between print media and digital marketing. They have been more inclined towards the print media advertising rather than digital marketing. The benefits derived out of these digital platforms have pushed a lot of brands towards success. Although recently they have been trying to emphasize on digital media more than the print media, their strategies have not been up to the mark and they are losing the race to their competitors. Their target audience includes male and female from the age of 18 to 34. The primary target audience is the middle class white collar segment which is the largest segment of class in the United States (McAlister et al. 2016). Quiznos have to understand the needs of their customer and figure out a better way to reach out to their potential customers like other companies have been doing in the recent past. Framing a better marketing strategy on how to make the most out of the digital media should be their primary concern. This report shall discuss about the areas where Quiznos have been struggling as compared to other companies like their social media campaigns and strategies. The Quiznos website is not really that attractive as compared to Subways website. Quiznos did not really focus on the fact that their website needs to be attractive, user friendly and offers deals that draws potential visitors. In todays world, the digital marketing tools need to be used in the maximum possible ways. The marketing strategies followed by Quiznos are a little dull and lacks that appealing factor that a product needs as far as the reach is concerned (Parente, D. and Strausbaugh-Hutchinson 2014). While analysing their social media platforms like for example, their Facebook page, Quiznos are not really that active with their branding on the social media. The number of likes Quiznos has, the difference is a story in itself. Analysis their Facebook page, Quiznos has just around 1.4 Million likes shows how far behind Quiznos are in terms of digital marketing and reaching out to people. Quiznos needs to make sure they are not staying behind and generate that buzz. The shifting of print media era to digital marketing was going to be a major factor for most of the brands out there. Quiznos had to make sure they are not staying behind but they could not manage to generate that buzz that other brands did. A company needs to explore all its options when it comes to marketing their products. They need to offer new schemes to their customers so as to keep them hooked to their sandwiches and other food products. The new brands on the other hand kept their customers attracted and offered various deals with their subs. Quiznos will have to recover a lot and follow the current marketing trend so as to utilise their resources in a better way. Digital marketing is a very brilliant tool only if it has been used in such manner (Lee et al. 2015). The marketing strategies followed by subway are quite sharp and targets their audience unlike Quiznos. Subway makes sure that they are posting enough to reach out as much as possible. If you compare the number of likes Subway has got on their social media page with the number of likes Quiznos has, the difference is a story in itself. While Subway managed to get approximately 25 Million likes on their Facebook page, Quiznos has just around 1.4 Million likes. For instance, Subway has been offering toys for kids in their every meal. This attracts a lot of kids obviously alongwith their parents which seems to be very smart move and Quiznos is not doing anything of this sort. Subways marketing team has a brilliant way of making a comeback offering something new to their customers where as Quiznos is still using their old tagline. Conclusion Conclusively, it is quite evident that Quiznos are way behind in terms of their digital marketing strategies and they need to work a lot on their marketing strategies. People nowadays are spending more time online than going out. The customers are not going come, you have to reach out to them and Quiznos need to learn that from Subway. They need to be more active on their social media platforms so as to cover up the gap they have been dealing with. References McAlister, L., Srinivasan, R., Jindal, N. and Cannella, A.A., 2016. Advertising effectiveness: the moderating effect of firm strategy.Journal of Marketing Research,53(2), pp.207-224. Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Davenport, S.W., Bergman, S.M., Bergman, J.Z. and Fearrington, M.E., 2014. Twitter versus Facebook: Exploring the role of narcissism in the motives and usage of different social media platforms.Computers in Human Behavior,32, pp.212-220. Lee, Y.K., Kim, S.H., Seo, M.K. and Hight, S.K., 2015. Market orientation and business performance: Evidence from franchising industry.International Journal of Hospitality Management,44, pp.28-37.
Saturday, March 21, 2020
Anorexia Nervosa Essays (2004 words) - Eating Disorders,
Anorexia Nervosa Anorexia Nervosa is a very serious disease that is plaguing many young people in our society. This is something that is becoming more and more prevalent. It is something that should not be taken lightly. I have chosen to do my Science report on this topic, because it is something intriguing and it is found in many teens. This is a topic that is too foreign to many people and they need to be educated on the subject. I hope to help that in anyway I can. In the following paragraphs I will discuss the warning signs of anorexia, the people affected by the disease, the disease itself, and certain types of treatments for the disorder. Firstly, I would like to discuss the warning signs of an eating disorder. The physical symptoms are much easier to identify, so I will start with them. The first and most obvious sign is extreme weight loss, which you can easily identify. To try and conceal this the anorexic will start to wear baggy clothing in an attempt to conceal the weight loss. An anorexic will also make every attempt to avoid a situation where food or meals are served. Times like this will be very uncomfortable to them, because it leaves them vulnerable to questions about their eating habits. This is something they want to avoid at all costs. Another part of avoiding meals is to prepare big meals for groups of people and eat very little. The anorexic will give excuses like, "I'm to tired to eat," or, "No, that's okay you should just eat. I prepared it for you." This let's them off the hook in their own mind. They make it look as they are too tired after all the hard work they have put in and usually nobody draws attention to it. An anorexic may also start to lose hair on their head or begin to grow finer hair on the body. This is one sign that you will want to look for if you have the opportunity. It will be a very accurate sign of an eating disorder. Also, a person with an eating disorder will show different types of emotional and mental symptoms. A few of the more obvious symptoms are depression, being grouchy, temperamental, and withdrawal. These are the most common signs of a person with anorexia. However, you must be very careful when assuming that a person has an eating disorder. It should not be confused with mood swings caused by trouble with friends or at home. These symptoms are usually with the person most of the time, not just periodically. They are usually accompanied by some of the physical signs. There are a few other signs that an anorexic person may have but are hard to identify with such as fear of gaining weight and perfectionist tendencies. These are harder to identify because they can be confused with other feelings or easily concealed. You should not confuse goal setting and high aspirations with perfectionist tendencies and if the person exercises daily it does not mean they are afraid of weight gain. By using common sense you can easily identify if a person has signs that are serious. That is the time you need to take action. In closing, there are many ways to identify an eating disorder, but you must do it with carefulness and thinking. Next, I will talk about the people that are most commonly affected by anorexia and who is most likely to get it. So far, I have talked about the different warning signs that you will find in anorexia. Now I will talk about what type of people to look for it in and it will give you a better idea of a person that could have it. The first thing I would like to make clear, is that any person can have an eating disorder. Statistics show different groups with anorexia, but the truth is that anyone can develop anorexia. After surveys, doctors have found that the age group where you will most commonly find anorexic people is between the ages of 13 to 21. Doctor's believe that these people are more at risk because of being exposed to people that are very judgmental and analyze them. This makes the person feel that they have to stay a certain way for the people around them. In other words, these people are afraid of being rejected by their peers for being too fat. The age groups can vary from as young as
Thursday, March 5, 2020
5 Sentences in Need of Commas
5 Sentences in Need of Commas 5 Sentences in Need of Commas 5 Sentences in Need of Commas By Mark Nichol Commas signal delineation in sentences, sometimes showing the break point between two thoughts and sometimes marking the beginning and end of a phrase inserted in the midst of a sentence. Here are five sentences in which a single comma, or the second of an inseparable pair, is missing, with revisions and explanations. 1. ââ¬Å"Even when he was caught, some say he was plotting.â⬠The phrase ââ¬Å"some sayâ⬠is an interjection in the midst of the statement ââ¬Å"Even when he was caught, he was plotting.â⬠It is not enough to merely insert the phrase; one must bracket it in commas (the first of which supersedes the original comma, the function of which is to separate the sentenceââ¬â¢s two clauses): ââ¬Å"Even when he was caught, some say, he was plotting.â⬠2. ââ¬Å"Sorry guys, sheââ¬â¢s married.â⬠When directing a comment at readers, the writer must set off with commas the word or words used to identify the audience: ââ¬Å"Sorry, guys, sheââ¬â¢s married.â⬠(Otherwise, the writer appears to be addressing guys who are sorry though they are sorry if theyââ¬â¢re thinking they have a chance with the woman in question, so the erroneous version almost works.) The sentence is further improved by distinguishing the internal punctuation to enhance the impact of the statement: ââ¬Å"Sorry, guys sheââ¬â¢s married.â⬠3. ââ¬Å"Now thereââ¬â¢s a formula for ethical quandary.â⬠Terms that are located at the beginning of a sentence and that refer to time (now, soon, before, afterward, and so on) may or may not, depending on their function, be followed by a comma, but in this case, in which now is used as a meaningless interjection and the emphasis is on the expletive thereââ¬â¢s, it is essential: ââ¬Å"Now, thereââ¬â¢s a formula for ethical quandary.â⬠Otherwise, the statement reads like a pitch from a television commercial for a shampoo formulated to eradicate ethical quandary. (Now, that would be a hot-selling product.) 4. ââ¬Å"Residents decide driving, and shorter trips to places like Canada are safer options.â⬠The phrase referring to travel to Canada is an interjection inserted into ââ¬Å"Residents decide driving is the safer option,â⬠with a change in the verb is and conversion of the singular option to the plural options to accommodate the additional choice: ââ¬Å"Residents decide driving, and shorter trips to places like Canada, are safer options.â⬠(Note that if the conjunction and were replaced with or, the verb and the form of the noun would remain singular: ââ¬Å"Residents decide driving, or shorter trips to places like Canada, is a safer option.â⬠) Alternatively, the sole comma in the original version could be omitted (ââ¬Å"Residents decide driving and shorter trips to places like Canada are safer optionsâ⬠), but that revision changes the sense somewhat, turning a parenthetical aside into an integral part of the statement. 5. ââ¬Å"This city knows how to create high-rise neighborhoods while San Francisco just talks about it.â⬠Without a comma between the two clauses in this sentence, it reads as if one city has the knowledge about how to create high-rise neighborhoods during the time San Francisco just talks about it. But the meaning is that while San Francisco dawdles, the other city does: ââ¬Å"This city knows how to create high-rise neighborhoods, while San Francisco just talks about it.â⬠While is not used here to mean ââ¬Å"at the same time,â⬠denoting a continuation of one thought; it is a synonym for whereas, and the comma signals a new thought. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:The Meaning of "To a T"Use a Dash for Number RangesHow to Send Tactful Emails from a Technical Support Desk
Monday, February 17, 2020
Jean Watson's theory on caring is adopted in many aspects of nursing Essay
Jean Watson's theory on caring is adopted in many aspects of nursing. Listen to the monologue by Dr Watson. What does this mean - Essay Example 98). This emphasizes transcendence of nursing practice from mere physical healing to spiritual one. Historically, transition of nursing practice and healing in past decades evolved within margins of caring value and away from it (Daniels, 2003). The act of caring, then, is no longer central in nursing dynamics, as evident in current times. At this point, the monologue gives clear perspectives on what had been missing in the delivery of nursing service. Caring serves as essential tool that makes nursing unique from other medical professions. As direct providers of medical attention, students and registered nurses alike need to project empathetic attitudes, tempered by caring behaviors--as primary strengths in nursing service. Indeed, the monologue sheds light to the weakened area in nursing--lack of healing in the soul by way of caring. In account, nurses have to integrate elements of holistic care in their practice, in order to be both efficient and effective in their field of expert ise--constantly considering the status of clients in the midst of professional practice. Therefore, the monologue seeks to exhibit that nursing is not only the embodiment of a profession that heals the physical body; more importantly, it seeks to tap the spiritual being of every client. Enhancements in care, thereby, need to be reapplied in nursing practice, as had been originally intended from the beginning of the profession. References Basavanthappa, B. T.
Monday, February 3, 2020
Explain how firms try to extract consumer surplus using two-part Essay
Explain how firms try to extract consumer surplus using two-part tariffs - Essay Example Consumer Surplus and two part tariffs Monopolist firms are always associated to price discrimination and two-part pricing. Monopoly market structure is a form of market structure in which there is only one consumer and several producers. The monopolists are able to effect two part tariffs because they have the market power and because the consumers have inelastic demand curve. Market power, on the other hand, refers to the firmââ¬â¢s ability to raise the price of a commodity in the market over the marginal cost of producing the good in order to increase profit. The monopolists who act as price makers in the market without losing their customers or decreasing their sales majorly enjoys market power. The goods produced in these markets are very essential to people and that is why they still purchase the goods when their prices increase (Perloff, 2012). Market power is majorly brought about by barriers to entry to the new firms by monopolists. Elasticity is an important factor when o ne wants to determine market power and this depends on the shape of the demand curve where the price is raised above the marginal cost curve by the firm. It is given by the equation below: Price/Marginal cost= price elasticity of demand/ (1 + price elasticity of demand) Elasticity is affected greatly by availability of substitutes in that the more substitutes a good has, the more elastic the commodity is likely to be. Lastly, time affects elasticity as it takes time for consumers to react to the changes in price of goods. It has been observed that the demand for goods may be inelastic in the short run but elastic in the end due to price increase (Goolsbee & Syverson, 2013). Two critical conditions should be satisfied for the two-part tariff to hold. The first condition is that the supplier must have market power and the other is that the producer should be able to control access to the market. According to Pindyck & Rubinfeld (2009) in case where there is only one type of consumers who have the same demand curve then firms captures the concept of consumer prices through setting the price that is equal to marginal cost. Moreover, the fixed fee is set at point where it is equal to the consumer surplus of individual consumer price. Ordinarily, the consumer would charge price Pm and produce quantity Qm which accords the firm a profit shown by region B. However, due to two part pricing the firm will charge price Pc and a fixed charge of ABC making the firm to increase its profit to ABC. By charging price Pc the firm will extract all the surplus and realize increase in profits by AC. Figure 1: the figure shows how consumer surplus is obtained when demand is homogeneous; the diagram applies for each consumer In case there are two types of consumers and all the consumers within the same group possess the same demand curve then the only way to capture consumer surplus is through maximizing the profit function with respect to the price. The firms can attain the consumer surplus in two ways with two kinds of consumers. The first way to attain consumer surplus is through selling to high yield customers (Goolsbee & Syverson, 2013). High yield customers are charged a price, which is equal to marginal cost, and the fee is set equal to the price of the high yield custom
Sunday, January 26, 2020
The rationale of ICT in schools
The rationale of ICT in schools ICT does not influence academic achievement. 1.0 Introduction From the first periods when computers were marketable existed, they could be discovered in use in educational association. Teachers had quarreled that computers should be used to support learning. Initially computers were used to teach computer programming but the growth of the microprocessor in the early 1970s saw the introduction of affordable microcomputers into schools at a fast rate. Computers and products of technology became more enveloping in society which then led to a interest about the need for computing skills in everyday life. As public awareness grew, this need for computer literacy became more powerful and many schools bought computers based on this principle. In 1990s was the year of computer communications and information access, particularly with the popularity and accessibility of internet-based services such as electronic mail and the World Wide Web. At the same time the CD-ROM became the standard for sharing packaged software. Until now, the development of computers still ongoing process becoming more advances every day. Today computers in schools are both a focus of study in technology education and a support for learning and teaching process. In Malaysia education, ICT known as Information Communication Technology was first established starting in year 2001 as Ministry of Education sees ICT as a process, not limited to the end itself. So, all attempts are focused in developing the new medium as items in the service of affluent curriculum, to improve teaching skills, more efficient organisational structures in schools, stronger link between schools and public, and the empowerment of deprived students. The Ministry trusts that suitably planned and implemented computing and communications have the latent to revolutionise education and improve learning as profoundly as information technology has transformed medicine, finance, manufacturing and numerous other sectors of society. Technology is not seen as a supplement whose mere existence in schools can speed up better educational results. Technology is also not seen as simply another subject in the curriculum, suited primarily for teaching students to use tools they may encounter as mature. The idea of ICT in education, as seen by the Ministry of Education, comprises a system that allows information gathering, organisation, handling, access, and communication in various forms. 1.1 ICT Policies in Malaysia Mevarech Light (1992) had discussed that when the potential use of computers in schools was first established, the main idea of the public was that students would be taught by computers and many of them offended this idea of teaching. They thought it was considered that the computer would take over the teachers job in much the same way as a robot may take over a mechanics job at the factory. In Malaysia as seen by Ministry of Education, they have implemented three policies related to the using of ICT in teaching and learning process especially in schools and universities. They currently have invented three main policies for ICT in education starting in the year 2001. The first policy is that of ICT for all students, significance that ICT is used as a medium to decrease the digital chasm between the schools. The second policy stresses on the role and function of ICT in education as a teaching and learning tool, as part of a subject, and as a subject by itself. Other than radio and television as a teaching and learning instrument, this policy highlights the use of the computer for accessing information, communication, and as a productivity tool. ICT as part of a subject directs to the applied of software in subjects such as Invention and Engineering Drawing. Information Technology and Computerisation are the subjects that referred to the ICT have been introduced in the sch ool timetable. The third policy highlights the using ICT to increase production, efficiency and effectiveness of the management system. ICT will be broadly used to mechanise work processes such as the processing of official forms, timetable, running of information systems, lesson preparation, financial draft and the care of account. 1.3 The Rationale of ICT in Schools It is needed to develop a very detailed rationale before beginning to use computers in schools and classrooms. There is no meaning in providing computers in schools unless such a rationale has been done. With the increasing availability of computer hardware, it is very crucial that teachers do not become involved in the machine but focus rather on their main role as teachers. Teachers need to widen their imaginations with the awareness that as developments in computer technology occur they will be able to achieve more of their objectives in teaching the students. Collis (1989) had described that these view of students sitting behind computer for much of the day have largely not occurred in mainstream schools, and most would not like this to be realised. Since the 1960s the computer has been established they had seen the computers as the solution to many problems in education. With this, many early computer scientists saw the possibility of the computer replacing teachers in schools. There are three main rationales for ICT in schools, one concerns the organisational productivity of the school, and the other two focus on the needs of students which are technological literacy and support for their learning. The two rationales are assisted by the Australian report Raising the Standards (DEST, 2002, p. 38) The need for ICT competent teachers stems from the need for ICT competent studentsand for ICT-rich learning environments that enhance students learning across the curriculum. Becker et al (1999) have said that despite from in a few excellent schools, computers had only a minimum effect on what happens in classrooms in the 20th century. There has been much argue over the purposes for this difference between the potential and what is realised. The computer is one of a type of technologies now available to teachers and students. In these cases a large amount of money was spent on these resources which some would argue would have been better spent on other resources. It is important that rare resources to support learning in schools are not wasted and therefore care needs to be taken in choosing to use computers to support learning. Historically, technology has been developed to answer problems, develop living standards. Therefore, it is reasonable that we should expect educational technology to be developed with similar objectives that is to increase the productivity and solve problems in teaching and learning syllabus. 2.0 Educational Technology Solves Problems Actually, computers are the best medium in resolving the problems that the teachers and students encounter. If the computer is a problem-solving machine then it must be applied to normal school problems such as those concerning student learning, teacher instruction, and school administration. Educational Technology should be selected on the source that it has the better features for the achievement of the curriculum. This subject should be used efficiently or better not used it at all as these involves the problem in the implementation of the curriculum, teachers who know how to use the technology effectively and teachers together with students who know how to work with the technology. There are many possible functions for computers in the learning process. In some conditions changes in related business makes computer use in schools necessary. For example, to provide courses in technical drawing, music, statistics, and business which do not incorporate computer use reduces the relevancy of the courses to the real world. Any reasons for the use of computers in the large section of schooling dedicated to basic education, such as mathematics, social science, science, communication and language, which are required more crucial examination. By considering the mathematics teaching area and the problems related with student learning. Mathematics has tended to be very abstract which they cannot see while most students are likely to work on a solid level. Using concrete materials in some teaching is practical but often not suitable. The computer can give experiences with virtual solid materials. In advancing the problems associated with curative and increase of students, computer can be use to provide appropriate material and overcome classroom management problems. However, a computer solution is not necessarily the best solution. The problems associated with student learning are most often discipline and even teacher specific. Therefore each teacher needs to think the problems associated with student learning in his/her subject area and be aware of the computer solutions. 3.0 Impact of ICT in Learning While academic discussions can be put ahead to give a strong reason for the use of ICT, the only real reason is based on whether, in practice, it has a positive impact on learning, the students, and teachers. While it would be suitable to be able to make a direct relationship between the use of ICT and learning result, most reliable researchers today would agree that there will never be a direct link because learning is mediated through the learning environment and ICT is only one element of that environment. Studies that have tried to identify this mediated effect of ICT on learning have found it impossible to entirely remove the effects of other aspect of learning environment. There is small reason in attempting to evaluate the cognitive results when using computers and with the uses of a textbook or some other resource such as articles and journals. This view is supported by Salomon (1994) as he argued that it is impossible to study the effect of computer function in the deficiency of the other reason or to assume that the only a cause independently effected the results outcomes (p. 80). Meanwhile, De Corte (1990) said that the educational goal is to implement the computer assist in the learning atmosphere rather than trying to separate its effect on learning. Using computers in learning is affected with ways of using the technology to make environments and learning states. There have been many years of educational research, not necessarily related to using computers but also on which to basic choices about suitable applications of computers to be learned. Mevarech and Light (1992) had suggested that the links between students attribute, learning environments, manners and schooling outcomes are essential and need further research, yet there has been much research which has considered these relationships in other background than ICT. If the objective is to offer new learning opportunities or to improve the way in which current learning activities are implemented then the overall effectiveness of learning environments and parts is of main concern, not whether they are more helpful with or without computers. Therefore in implementing computer applications, it is required to begin by choosing what a student, teacher or school wants to gain. To get these results, teachers can then depend on long practises of educational idea, their own experience and knowledge of the educational situation for example the student attributes, to make decisions about what the learning environment should look like and what information into the learning process are needed. A report from the ImpaCT2 study (Becta, 2002, p. 3) conducted in the UK found that, There is no consistent relationship between the average amount of ICT use reported for any subject at a given key stage and its apparent effectiveness in raising standards. It therefore seems likely that the type of use is all important. While there is no direct link between using ICT and student learning as the mass of proof now clearly shows that indirectly there can be a significant positive impact. Schachter (1999) had discovered that students who learned computer-based instruction scored at least sixty four percent on tests of achievement compared to students in the control conditions without computers who scored only at fifty percent. Laferrià ¨re, Breuleux, Bracewell (1999) had found that if the students are given right situation for access and use, there will be a significance gained in students learning with ICT. While, Becta (2002) learned that there are very clear differences in achievement related to the uses of ICT in more than half of all differences made between studentss expected scores and actual scores. 4.0 Conclusion As the conclusion, ICT have both its rationales and the reasons why this component should be implemented in the schools and universities although there are some negative impacts that will occur if ICT does not being use wisely. These changes should also support better use of ICT to support learning and teaching processes when they are well implemented in schools. Therefore it is mainly at the school and individual teacher point that changes may be needed. For some schools this will be huge adjustment while for others much of the step has already occurred. Fundamentally any change is aimed at improving the educational opportunities for all students and not just to make use of ICT. At all times the focus must be on improved outcomes for students and not on how the technology is used. Obviously we cannot be assured with the current educational outcomes for Malaysian students and the evidence is rising that we can make significant improvements with the suitable use of ICT. Large savings have been made in ICT for schools and there is a need to take report of how effective that investment has been and where further investment should be made to extend the effect of ICT on learning results for students. 2000 words
Saturday, January 18, 2020
Does The Ecosystem Service Approach Environmental Sciences Essay
Globalization has led to a more reliant society on systems and services. A extremist displacement in sentiments of the ecosystems has occurred, from a really traditional point of view of the land being a manner of life, to a more modern idea ; human high quality is a precedence, comprehending the environment as natural capital. For many people, the modern manner of life has become embedded within society ; populating otherwise is frequently viewed as a battle, restricting possible engagement in activities. The ecosystem services attack considers ecosystems, in footings of, ( do n't cognize about the commas ) the flows of benefits to worlds, and linkages between these services and our wellbeing. The ââ¬Ëapproach ââ¬Ë incorporates everything from the conceptual footing of ecosystem services, through to mensurating, valuing and paying for services and links to human wellbeing. The ecosystem services are the benefits people gain from ecosystems, this illustrates? exemplifying our d ependance on ecosystem-based procedures that create the merchandises we need and use day-to-day. Different sums of ecological and economic accent occur when specifying ecosystem services ; ââ¬Ëthe direct and the indirect parts of ecosystems to human wellbeing ââ¬Ë ( TEEB Foundations 2010 ) Ecosystem services are besides seen as a bridging construct turn toing the causes and effects of effects ( Ehrlich and Ehrlich 1981. ) These definitions address human wellbeing instead than taking the environment into concern. Can you do this any longer, sentence to short? Promotions towards public-service corporation have occurred. In the yesteryear, the dominant statement was for biodiversity preservation where other species ââ¬Ë had the right to populate ( Vitousek et al 1997. ) The creative activity of a new subject of ecological economic sciences is based on the useful construct of nature, where worlds are perceived at an advantage ( Millennium Ecosystem Assessment. ) Society addresses the losingss and additions to themselves alternatively of sing environmental impacts. Ecosystems interact on planetary to local graduated tables ; local graduated table alterations contribute to planetary alterations and frailty versa ( Wilbank. ) Benefits planetary in nature comprise of storage of atmospheric C and maintaining or increasing degrees of biodiversity. Regional benefits consist of watershed protection. Many ecosystem service benefits are local, and frequently are regarded as being the greatest of importance, impacting day-to-day lives straight. As many ecosystem services are locally appreciated ; local dwellers suffer the most when losingss occur ; hence graduated table influences the benefits societies and the environment receive ( . ) Locally, societal mechanism methods from transmittal of cognition, ordinances, and values to patterns are utilized ( Berkes et al 2000. ) These kind of systems used may work on a local degree ; nevertheless degrees of success may non assist globally. On a planetary degree the environment is addressed ; nevertheless on a l ocal degree human wellbeing is of importance. The Millennium Ecosystems Assessment conceptualized ecosystem services into four serving classs ; proviso, ordinance, cultural and back uping, all of which are significantly linked. MEA is based on indexs of ecosystem provinces and biodiversity, human wellbeing, direct and in-direct force per unit areas and ecosystems services flows. The MEA illustrates the trouble in showing nexus between ecosystem alterations and human well-being fluctuations, impacting upon the degrees of benefits society and the environment receive ( Millennium Ecosystem Assessment. ) The environment provides the necessities for life, from clean H2O to climate ordinance. The provisioning service identifies services including ; nutrient, fiber and fuel and the cultural services provides benefits to people through cultural, rational and religious inspiration. Other services provided are uncommonly recognised ; including regulation services, which address clime ordinance and H2O purification, and back uping services which sustain seed dispersion and alimentary cycling ( Kumar et al 2010. ) Food cycling aids the environment, supplying all beings with shelter and nutrient growing, through increased works productiveness. Plant growing sweetening and secondary seed dispersion increases workss growing and output ; supplying society with the benefits of an agricultural economic system. Provisioning services, e.g. harvest pollenation, can increase the output, quality and stableness of merchandises ; hence heightening the diet nutritionally. Economic benefits besides occur ; & A ; lb ; 195 billion yearly is brought in by purveying services. Regulating services, e.g. C segregation, aids the remotion of GHG from the ambiance ; hence profiting society and the environment, through cut downing the figure of negative impacts. Increased information and cognition would avoid farther economic harm. Cultural services aid keep cultural value ( Kumar et al 2010. ) Turning demands for purveying services has have been met at the disbursal of back uping, modulating and cultural ecosystem ser vices.Research by the Millennium Ecosystem Assessment found, at a planetary degree, diminutions in many of the ecosystem services have been complimented by increased in human wellbeing and nutrient beginnings. Research identifies worsening services are non relevant to society ; therefore attending should be focused on the improving services ( Raudsepp-Hearne et al 2010 ) doing farther impacts upon environmental benefits. Measuring and valuing ecosystem services is a new construct ; nevertheless ecosystems are dateless. In footings of mensurating ecosystems, indexs are utile when following tendencies and responses. Measuring ecosystem services involves placing the benefits people receive and the ecosystem capacity to present a peculiar service ( Kumar et al 2010. ) The multidimensional attack, of valuing ecosystem services, is socially combative but utile when distinguishing and mensurating tradeoffs between society and nature. Irrespective of ecosystem maps and there debasement effects ; ecosystem services are undervalued by society, as a consequence of? due to a deficiency of consciousness of the relationship between the operation of human support systems and the natural ecosystem. ( Liu et al 2010. ) Research has focussed on understanding human penchants for ecosystem services ; undervaluing the value of modulating and back uping service, this could be why society positions at that place current demands before the environment ( Liu et al 2010. ) The cardinal instance for ecosystem service ratings include, lending towards better decision-making ; taking into history costs and benefits to the environment and society ( Liu et al 2010. ) Environmental concern has dramatically increased, recognizing the value of the natural ecosystems. Through hu man-led force per unit areas, debasement of ecosystems and increased consciousness ; our cognition of exposure to human public assistance and ecosystem alteration, is indispensable for guaranting sustainable development and esteeming the demands of future coevalss. Economic values are easier to see in footings of cost-benefit analysis. Revealed penchant methods, state-preference methods, cost-based method, benefit transportation and nonmonetary methods are manners to value environmental goods. The revealed penchant incorporates ; ratings direct from willingness to pay for goods and services, economic end product impacts and recreational benefits. For illustration, New York faced a pick of put ining a new H2O filtration works bing $ 4-6 billion dollars or non. Valuing the country and biodiversity lead to positive results as the H2O supply improved biodiversity ( Kumar et al 2010. ) Without valuing the nature of this system more negative results could hold occurred, for illustration, increased wellness deductions from imbibing soiled H2O. Society and the environment were proved to derive great benefits, if right determinations are made. Ecosystems services provide us with a utile tool for conveying different subjects together, in footings of taki ng all factors into consideration ( Millennium Ecosystem Assessment. ) Biodiversity and ecosystem services are public goods ; ensuing in large inducements for private development beyond socially optimal degrees ( . ) If a sufficient degree of wealth is achieved, social precedences may underscore the quality of the environment and the services it delivers, therefore could supply greater benefits to the environment as society become more cognizant. On the other manus, a growing in economic returns could take to a reduced concern on the biodiversity of the Earth. Disadvantages to valuing ecosystem services include the usage of stray person values which are frequently so aggregated to stand for a socially-relevant unit, such as a community, province, state or full planet. This scheme of valuing is appropriate when services provided are strictly separately enjoyed but are non suited on a planetary graduated table ( Farber, Costanza and Wilson ) Depending on state of affairss, different valuing techniques need to be utilised in order to derive benefits for the environment and society. A farther disadvantage to valuing ecosystems include ; disregarding the intrinsic value, wrong economic ratings and biodiversity ââ¬Ës complexness, uncertainness and irreversibility ( Kumar et al 2010. ) Monetizing of the environmental services can be hazardous, and safeguards need to be taken. Many favour monetising ecosystem services as a determination assistance ; nevertheless due to the complex nature of these services restrictions apply ( Liu et al 2010. ) Many ecosystem services do n't measure up for market trading, as they are non private in nature, for illustration, inundation protection services, one time these services are made available, may indirectly go available to all ( Farber et al 2002. ) The economic invisibleness of nature is debatable as false appraisals are present taking to market failures ( The Economicss of Ecosystems and Biodiversity. ) Economies can fall in without the services of ecological life-support systems and if services are non adapted or managed ( Costonza et al 1997. ) Tiping points, such as, over deforestation and overfishing negatively impacts the environment ; accordingly impacting societies. Deforestation leads to increasing sums of GHG, in the ambiance, heightening planetary heating. Decreased fish stocks affect the nutrient concatenation accordingly impacting available nutrient stocks ( Lenton T.M. et al 2008. ) Both the society and the environment are really closely interlinked, monetising services can either impact positively or negatively. Payment for ecosystem services involves offering inducements to landholders or husbandmans in exchange for pull offing their land to supply ecological services ; hence changing the economic inducements of the land. The transparent system for proviso of environmental services, through voluntary suppliers and conditional payments, purposes to advance the preservation of natural resources in the market place. Poverty relief is of import to PES but should n't be classed as the chief aim ( Wunders 2005. ) For society and the environment to profit from the payment for ecosystem services it must be competitory. PES adapts current patterns to better the environment. Society is less likely to profit impacting supports negatively, in footings of cut downing nutrient resources handiness. Schemes are frequently biased to richer, better-educated, urban-based husbandmans with larger farms ( Zbinden and downwind 2005. ) intending the hapless, undereducated husbandmans remain destitute. Human wellbeing has been impacted, influenced and shaped by the nature and conditions of ecosystems. To bring forth human public assistance, ecosystem services need flows of information, energy and stuff from a scope of beginnings. Ecosystem services contribute to economic public assistance, through income coevals, well-being and the bar of harm that could bring down costs on society. The relationship between ecosystem services and human wellbeing can take on several different signifiers. Rising incomes frequently lead to a diminution in some ecosystem services ( Levy et al 2005. ) For illustration, economic growing from agricultural enlargement has improved human wellbeing, but at the disbursal of dirt quality. Human impacts are now of greater strength and in most instances we can no longer disregard the effects. Human well-being depends on the changeless supply of services attained from ecosystems. Increased human action has changed ecosystems extraordinary. Benefits of alteration are spatially unevenly distributed among persons or even states taking to human and ecological systems under multiple emphasiss. Peoples populating in drylands and cragged countries encounter lower ecosystem productiveness ; hence wellbeing diminishes ( Rehdanz K, Maddison D 2005. ) The negative impacts of urban colonies on ecosystem services and human wellbeing, in flush states, have been delayed and passed onto future coevalss or displaced to different location. Ecosystem services provide direct and indirect benefits for worlds. Direct benefits are obtained, from the ecosystems workss and animate beings, in the signifier of natural stuffs and nutrient. Other direct benefits provided by the universe ââ¬Ës ecosystem include familial resources that flow from biodiversity ; hence developing medicine and progressing cognition on the output and opposition of harvests. Indirect benefits ascend from ecosystem interactions. For illustration, eroding control, H2O purification and seed dispersion via animate beings. Other less touchable benefits comprise of the enjoyment of a sundown and the religious significance of countries. Pilgrimages for betterments in human well-being occur, therefore placing that ecosystems are psychologically ingrained into our lives. Many services besides represent a considerable economic resource, occupations associated with touristry and agribusiness are all illustrations of money exchange. Net human wellbeing is better served by keeping ecosystems in a status that provides quality services for the present twenty-four hours and future coevalss. It is local dwellers who have the greater inducement to continue the ecosystems they depend on. Local people have possible for pull offing ecosystems sustainably and for damaging them. But local communities seldom control the ecosystems they inhabit ; with the market for ecosystem goods going progressively planetary and regulated by the authorities can overmaster the locals interactions. In decision, the ecosystem service attack provides benefits and limitations to society and the environment. As a society, changing the ways in which we view the environment is hard ; nevertheless with increased policies and more consciousness of the impacts we provide the environment, positions can be altered. At this minute in clip the ecosystem service attack provides greater benefits to the society as seen by the addition in human wellbeing and nutrient beginnings. Fewer benefits are impacting the environment as human high quality and wellbeing is viewed as being a precedence. The authorities, as they have the power to act upon new market solutions, should be the leaders in carry throughing the ecosystem service attack to supply benefits to society without impacting the demands of the environment. The authorities must therefore develop and implement policies and strategies, which have the ability to accomplish benefits for all. Governments have the ability to implement statute law which affect both the benefits society and the environment receive ; nevertheless it is easier to supervise the benefits in which society receive than the of all time altering environment. Human Domination of Earth ââ¬Ës Ecosystems 1997Peter M. Vitousek, Harold A. Mooney, Jane Lubchenco, Jerry M. MelilloEconomic and ecological constructs for valuing ecosystem servicesfarber, costanza Wilson 2002Wunders 2005. ) ( TEEB Foundations 2010 Ehrlich and Ehrlich 1981 Millennium Ecosystem Assessment Vitousek et Al 1997 Wilbank Berkes et Al 2000 Kumar et Al 2010 ( Raudsepp-Hearne et Al 2010 Liu et Al 2010 Farber, Costanza and Wilson ( Farber et al 2002 The Economicss of Ecosystems and Biodiversity Lenton T.M. et al 2008 Zbinden and Lee 2005 Wunders 2005 Levy et Al 2005 Rehdanz K, Maddison D 2005
Friday, January 10, 2020
Facts, Fiction and Persuasive Essay Topics for Middle School
Facts, Fiction and Persuasive Essay Topics for Middle School There are several persuasive essay topics to pick from to finish your high school or college assignment. Students may write informational essays quite a few ways. Good persuasive essay topics need to be persuasive. Persuasive essays are a fantastic tool in they assist a student to concentrate on precise details to produce and support their argument. They share a great deal of resemblance with argumentative essays. All persuasive essays are like argumentative essays. Persuasive essays are a really good means to encourage the reader to check at a particular topic in a different light. The simplest approach to pick a persuasive essay topic is to talk about a present issue. Selecting a persuasive essay topic may take plenty of time without ending up with the amazing solution. Deciding upon the most suitable topic for a persuasive speech is occasionally not such an easy matter to do as it might seem. It's needless to say that you should go for a subject that you regard as interesting. After you choose a topic, you have to answer the query and substantiate your response with three or more motivations as to why you think like that. So make certain that you decide on a subject, which has values in it. If you opt to work on a financial subject, you must know about the subject. The Death of Persuasive Essay Topics for Middle School Research-based topics require students to assemble information till they write. Examples might also be included in every one of the body paragraphs to more support and clarify your principal points. To assist you do that, here are a couple of tips. Other folks believe that it improves creativity and productivity at work. Possessing very good research abilities and selecting a superb topic is important. Where to Find Persuasive Essay Topics for Middle School Books should not be banned. Life is far better than it was 50 decades ago. School should happen in the evenings. Schools should not have anything to do with ads. Think of one thing you're expected to learn in school that you don't think ought to be included in the curriculum. It's evident that year-round schooling isn't the best alternative for the school calendar. Home schooling is vital. In spite of the well-accepted belief, year-round schooling does not have any constructive effect on education. When given a task to make an essay, you must bear in mind that evidence is what matters. Normally, it doesn't include references and quotes in it. Take notes concerning all possible topics it is possible to consider . Weave in your perspective to produce your essay unique. Argumentative essay is about arguing and debating on a subject, which is debatable. All things considered, you can observe that writing a persuasive essay isn't a brain surgery. Always bear in mind a great persuasive essay needs to be persuasive. The Hidden Truth on Persuasive Essay Topics for Middle School Perform extensive research on the subject of your choice and make an impressive persuasive speech that individuals will remember for long. There are varying views on whether or not a college education is needed in order to have a thriving life. Many people wind up covering the exact same tired topics they see in the media every day, only because they can't produce a better idea. Many students have a tendency to encounter the writing issues due to the dearth of suitable understanding. A persuasive speech resembles a difficult challenge for many students. Pick the period of life that you believe is best and compose a n essay arguing why it's the ideal time of life. There's absolutely nothing wrong with the standard school year. So many things are said every day it is almost not possible to say something creative and advanced.
Wednesday, January 1, 2020
Review On Transgender History By Susan Stryker - Free Essay Example
Sample details Pages: 3 Words: 1009 Downloads: 3 Date added: 2019/08/07 Category Society Essay Level High school Tags: Transgender Essay Did you like this example? Transgender History by Susan Stryker is a non-fiction book that is about Transgender individuals throughout history in the United States from the 18th century to the 2000s. Author Susan Stryker is known to be an American author and professor whose field of profession is on gender and human sexuality. The beginning of the book starts with contexts, concepts, and terms relating to gender and human sexuality. Donââ¬â¢t waste time! Our writers will create an original "Review On Transgender History By Susan Stryker" essay for you Create order From words like Gender dysphoria to Gender-neutral pronouns or to Morphology, Stryker allows the reader to be introduced to a wider spectrum of terms, definitions, and background knowledge in order to inform the reader more about the topic of the book. In addition, the book begins in 1850 with a scenario of a young female person who doesnt want to be limited of fulfilling a homemaker role and decides to join the army. The purpose of introducing this scenario was for the reader to understand that it was illegal to dress opposite of your gender. Until the 1950s, the medical community stated that gender non-conformity was seen as an illness and needed to be treated. Stryker also mentions throughout the book about the taboo ideas relating to homosexuality, transgender, gender, and sexuality and how they were categorized as the same idea even though in todays standards they are not. The book then continues about the Trans Liberation in chapter 3 that starts from the 1950s till the 1970s with the conflict between police and individuals belonging to the LGBTQ+ community. For example, on May 1959: a doughnut and coffee placed called Cooper Do-Nut had customers throwing doughnuts at the police officers who were harassing the individuals resulting in fights in the streets and arrest. Stryker points out the movement that individuals belonging to the LGBTQ+ community were doing in order to receive equal treatment within society. Unfortunately, these movements received backlash especially within the LGB and feminist movements through t he 1970s and 1980s. The backlash that the movements received werent just political backlash but medical institutions literature stated that Gender Identity Disorder was a curable disorder and the effects of the AIDS Pandemic appeared to threaten the transgender community. Lastly, in the two chapters they both discuss about the current wave in the 1990s till the 2000s relating to the empowerment that the transgender people were receiving due to the positive information about gender, the advancements of the medical technologies, and the availability to better health resources for transgender individuals. In conclusion, the non-fiction book Transgender History by Susan Stryker is a well informative piece of literature that allows readers to see a whole other perspective of U.S History. The sociological theory that can be applied to the book Transgender History by Susan Stryker would be the Sociological Imagination. Sociological Imagination can be defined as an awareness of the relationship between the wider society and an individual. It is stated that it gives the ability to view our own society as an outsider might, rather than from the perspective of our limited experiences and cultural biases. In a simpler definition, it is putting yourself in another persons shoes. Sociological imagination is typically categorized between personal trouble and public issues. Personal troubles can be defined as being an individual issue such as emotional difficulties or sexual orientation while public issue is defined as a personal issue affecting interests or values within a society. From a personal trouble, a transgender individual might experience discrimination or microagressions based on the gender in result can affect them from trying to live their own life in their own way and being able to express their gender (gender expression). Being limited by societys standards may affect an individuals physical health such as committing harm on themselves or taking advantage of their body through illegal substances. Susan Stryker states it in her literature that The fear of being ridiculed, stigmatized, or discriminated against, as well as my own early uncertainty about how I would act on my transgender feelings, led me to hide them from absolutely everybody until I was in my late teens, in the early 1980s. (p. 110) By using her own experience when it came to being a trans individual, Susan Stryker expresses her own personal trouble that she had to face in resulting connecting it to a wide spectrum of other trans individuals. This statement then leads to the public issue that an entire community can experience when it comes to their gender or sexuality. For example when trans individuals comes out they might experience losing family or friends, having a greater risk of experiencing harassment and violence, and housing and employment limitations. In addition, trans individuals will experience high levels of social stigmas. From a public health perspective, transgender populations had come to be seen as vulnerable populationsâ⬠ones more prone to infection because of the confluence of poverty, social stigma, job discrimination, survival prostitution, fewer educational resources, lack of access to medical information or health care, and other contributing factors.(p.130) This is a perfect illustration of what the trans community experience when they would face society and be who they are. In addition, during the AIDS epidemic which played an important role in the transgender movement; it helped to create funding and social and financial resources to the trans communities thus showing that being trans was a public issue. Particularly in communities of color, AIDS agencies and service organizations became centers of transgender activism, hosting support groups, facilitating community gatherings, and providing employment to trans people engaged in health outreach and peer support work.(p.155) Lastly, contributing to the public issue within the trans-community, there was a high rate in the incarceration when it came to trans individual. Using the statistics Susan Stryker presents the numbers through stating that 16% of all transgender people have been incarcerated, including more than 20% of trans women and almost half of all black trans people. By compa rison, about 5% of the total US population has been incarcerated; including an unconscionable third of all black men. In conclusion, being transgender does not just affect individuality but can affect the trans community as well.
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